Propaganda

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

First published 1928 – [The] American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic. A lot more people were able to vote and that sort of thing. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on.

So what do you do? It’s going to be harder to run things as a private club. Therefore, obviously, you have to control what people think. There had been public relation specialists but there was never a public relations industry. There was a guy hired to make Rockefeller’s image look prettier and that sort of thing. But this huge public relations industry, which is a U.S. invention and a monstrous industry, came out of the first World War. The leading figures were people in the Creel Commission. In fact, the main one, Edward Bernays, comes right out of the Creel Commission. He has a book that came out right afterwards called Propaganda. The term “propaganda,” incidentally, did not have negative connotations in those days. It was during the second World War that the term became taboo because it was connected with Germany, and all those bad things. But in this period, the term propaganda just meant information or something like that. So he wrote a book called Propaganda around 1925, and it starts off by saying he is applying the lessons of the first World War. The propaganda system of the first World War and this commission that he was part of showed, he says, it is possible to “regiment the public mind every bit as much as an army regiments their bodies.” These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the slobs stay on the right course. We can do it now because we have these new techniques. Continue reading

NBC admits using “behavior placement” on popular shows

(TheWeek) – First there was product placement. Now there’s “behavior placement,” the planting of subtle messages in popular TV shows to encourage certain viewer behavior — such as healthy eating or eco-conscious habits — and thereby convince sponsors that their brands will be associated with “feel-good, socially aware” shows. NBC has owned up to the practice, reports The Wall Street Journal, as part of its Green Initiative: If “Tina Fey is tossing a plastic bottle into the recycling bin,” the theory goes, audience members will be more apt to do the same. Innocuous or “Orwellian”? Read entire article

Disease Mongering Galore: Panel Says ALL Teens Should be Screened for “Depression”

(NaturalNews) – The U.S. Preventive Services Task Force has issued a new recommendation, published in the journal Pediatrics, that all children between the ages of 12 and 18 be regularly screened for the symptoms of major depressive disorder (MDD). Continue reading